UFI Exhibition Management School

895.001,195.00 Subject to VAT where applicable

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High-quality education for and from the exhibition industry

UFI and MBB-Consulting together organize the UFI-Exhibitions Management School (UFI-EMS) for exhibition organisers, In the years to come, this collaboration will drive high-quality education and training for the global exhibition industry.

The third edition of the UFI- EMS will offer regional insights to Europe.

Target Group: Mid- senior level exhibition organiser
Language: English
Format: online presentations, discussions and group work
Dates: 28 June– 23 July 2021
Times: 12:00-14:00 (CEST)
4 weeks covering 10 sessions / 60 – 120 minutes
Price: Early bird 10% discount
895  €805.50 UFI members
1,195  €1,075.50 non-members

The curriculum for the UFI-EMS programme has been developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers. UFI and MBB worked with an exhibition industry task force, made up of senior members from different exhibition organisers across all UFI member regions.


Sessions Overview:

  • Welcome Session – 28 June 
  • Agile Cross-Sales Strategies – 29 June 
  • Customer Centricity & Care – 1 July 
  • Cross-Channel Exhibition Marketing – 6 July 
  • Digital Innovation – 8 July 
  • Human Resources & Leadership – 13 July 
  • Global Business Development – 15 July 
  • Budget and P&L – 20 July 
  • Strategy Creation and Development – 22 July 
  • Final Session – 23 July


Delivered by a faculty of industry experts, the UFI-EMS will combine both global insights and regional MEA expertise – following the clearly articulated need for education that adapts a global curriculum to the specific regional and local needs.

Cancellation policy: Course costs will not be refunded if participants can’t join, however the course can be transferred to colleagues or another course.

Additional information

UFI Member Status

UFI Member, Non-UFI Member